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The web site poseidon.be has the following on the web site, "Poseidon streeft er naar om elke week een clubduik te organiseren." I noticed that the webpage also said " In de zomer kan je ons vaak vinden aan de oosterschelde, in de winter hebben de steengroeves de voorkeur." They also said " Welcome to Poseidon royal diving school. Want to find out more? Visit us in the lobby of Sportoase just before a lesson. You can also attend a non-committal trial lesson for just 5, for insurance reasons. Swimwear and towel are sufficient. Welkom bij de koninklijke duikschool Poseidon." The meta header had Poseidon as the first optimized keyword. This keyword is followed by Leuven, duikclub, and duikschool which isn't as urgent as Poseidon. The other words poseidon.be used was duiken. scuba diving is included but will not be viewed by search crawlers.